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potent brand

A brand strategy always has a content component and a style component that both have to be implemented so that the brand can always be clearly recognized by its brand messages and its brand style. In short: Strong brands give consumers a clear image of the brand and what it stands for.

Strong brands are therefore desirable and highly attractive. This has diverse positive effects on corporate success:

A brand is strong when it condenses the peak performances of a company and makes them tangible over a long period of time, and credibly presents its uniqueness at all brand touchpoints. For instance, BMW conveys “Joy (of Driving)” in every interaction – whether in the car itself, on the web site, or in the company's own BMW museum.

A strong brand always has an impact internally as well as externally. It is not only the foundation for success in marketing and communication – rather, it is often a powerful and enthusiastic leadership and management instrument, which provides a clear action framework with defined brand limits, both internally and externally.

Strong brands have clear brand core values, an unequivocal positioning, and a long-term brand strategy. Consistent brand management with the help of brand rules ensures that the brand strategy is consistently applied in operative business. This helps to prevent a brand from overstepping its credibility limits.

Thus, a strong brand is always a support pillar for the company's business success.

The short chapters are very much in a jot format, packed with straight-to-the-point advice and views on all things ‘brand’. The intention is for business owners, entrepreneurs, investors and marketers to pick this book up and finish it in one or two evenings. Then you can jump back into certain chapters whenever required.

Holibobs are dedicated to helping children diagnosed with Cancer and Leukemia spend precious time as a family through the provision of short breaks and holidays.

No business can thrive without a brand. But anything worth doing is never easy. This book has been created to make the complex as simple as possible, so that anyone can dive in and start building a brand.

The book provides insights and strategic guidance into lots of areas of brand building to help our clients and network get match fit and gain market share .

Holibobs are dedicated to helping children diagnosed with Cancer and Leukemia spend precious time as a family through the provision of short breaks and holidays.