The bottom line is that there just isn’t much research for a persuasive argument either way. The only thing consumers can really do is to shop thoughtfully for CBD — nano or not — and buy from U.S. companies that can easily show you their third-party lab results and certificate of analysis.
Devit-Lee zeroes in on how people consume cannabis compounds generally as potentially altering its bioavailability regardless of formulation. “The way the problem [with nanoemulsion] is often framed is ironic because it’s framed around potency,” he said. “When you eat CBD, if you take it first thing in the morning before food, you might absorb 3-6 percent. If you take it with a fatty food, you might absorb more of it.”
CBD, more formally known as cannabidiol, is everywhere. Given the incredible enthusiasm, you would never guess that CBD is not exactly legal, leaving CBD purveyors in a legal grey area. This lack of federal oversight has created a lot of wiggle room for companies seeking an edge or niche in an increasingly crowded and competitive space. One such niche is the very sci-fi sounding name nano (or water-soluble) CBD, touted as being more effective and bioavailable (the degree to which a nutrient is available for the body to use) than other formulations.
Like any trend, nano CBD has its skeptics.
Project CBD is a California-based nonprofit dedicated to promoting and publicizing research into the medical uses of CBD and other components of the cannabis plant. Their Chief Science Writer, Adrian Devit-Lee, is somewhat skeptical of nano CBD formulations. He agrees with Kurek that the nanoemulsion theoretically makes CBD easier for the body to absorb, but that it doesn’t mean it is “practically” easier to absorb.
And this is assuming that the CBD product in the bottle is exactly what’s reported on the label, something that some CBD companies are wont to do. In 2019, the FDA issued several warning letters to CBD firms for products that did not contain the amount of CBD they purported to contain, and for using language that suggested CBD could cure, treat, or prevent disease, a big FDA no-no.
Though most CBD products come in packages designed to keep out light, the simple act of opening and closing the container will reduce its efficacy. McDonald says that the nanoemulsion process itself insulates their products from degradation — though it should be noted the research backing this is scant — and all their packaging, with the exception of water, is opaque to keep out light.
But nano CBD exists in a world with such a confounding range of CBD products available that can be found in the oddest of places — like the neighborhood bodega, alongside the condoms and Five Hour Energy packets — it begs the question: Is nano CBD a genuine innovation, or a gimmick to help companies differentiate themselves from the pack?
Today the company is introducing Nano Enhanced Broad Spectrum CBD Oil:
Nano Enhanced Broad Spectrum CBD Oil
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For Topical Application: Apply directly to skin for benefits including: moisturizing, smoothing, soothing/calming and tension relief.
Water solubility allows this CBD oil to be diffused in a diffuser or blended with any desired substances.
CEO North American Cannabis Holdings, Inc.