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cbd oil pictures

Medical doctor holding cannabis leaf and bottle of cannabis oil on white wall.

Organic cbd oil dropper assortment

Glass bottles of cannabis oil and hemp leaves isolated on white. concept of using hemp in medicine.

Cannabis or hemp plant leaves for alternative medicine concept

Cannabis, cannabis seeds, cannabis oil placed on a wooden floor with a green tree in the background.

Cannabis oil, cbd oil cannabis extract, medical cannabis concept.

Cannabis oil, cbd oil cannabis extract, medical cannabis concept.

Columbo’s agency assigns primarily a mix of product and lifestyle photography that typically uses contextual environmental backdrops, models, props and styling to allow the consumer to “see themselves” in the scene. These images can play a variety of roles for her clientele across their offline and online channels. “The client starts to build a library of visual assets they can leverage in multiple ways,” she says.

© Baker Poulshock for Tiller.

So what does the future hold for cannabis photography? Berman recommends that professionals focus on high-quality imagery and newly emerging markets (such as states legalizing marijuana), because competition has saturated more established parts of the industry.

“In some ways, I feel the ship has sailed in the well-known, established pot-friendly areas, such as Seattle, Denver, Portland, etc. These areas have felt the impact of a glut of cheap, online-focused imagery,” Berman says. “Several online dispensary finder services will offer to come out and shoot 100 products for just a couple hundred dollars—what independent photographer can afford to compete at those prices?”

Angelo has seen the industry evolve substantially since she was featured in PDN in 2017. Amidst the rapid growth, many businesses tend to hire people with longstanding connections to cannabis, she says. Her site, apotfarmersdaughter.com, explains that she literally grew up in the business (her father was a grower), and she emphasizes that personal history in her business model.