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cbd oil business

If you sell a CBD product, we would caution against marketing it as some sort of anti-corona treatment, which would be unethical and could land you with a lawsuit.

The internet, though, abounds with anecdote after anecdote discussing how CBD has eased the pain of aching joints, cured insomnia, or even lessened the pain of cancer treatment. If this isn’t simply a global placebo effect, experts think CBD stimulates the production of endocannabinoids, which help to reduce physical pain and mental stress.

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Let’s start with the facts. CBD is not weed and will not get you high. The letters stand for cannabidiol, and it’s one of the chemical compounds found in cannabis plants. The stuff that gets people stoned is THC (tetrahydrocannabinol) and it’s this that makes smoking cannabis illegal. CBD products produced in the UK however only use the CBD part of cannabis, and often use CBD extracted from hemp – cannabis plants bred to have fewer flowers and a THC content of under 0.3%. Essentially, the virtual absence of THC is what makes CBD products legal.

However, these claims are not proven and CBD cannot therefore be medically marketed, it can only be sold as a generic supplement, with any beneficial impact on specific conditions hinted at rather than stated. Ashley Rossiter, Managing Director of MirrorMe PR, has experience promoting premium CBD brands and offers the following advice: “You’ll find a lot of medical claims surrounding the virtues of CBD from a brief search on the net but, as a brand, you can’t use or link to these claims in any way. The CBD industry is currently under-regulated and this poses a problem for both the consumer and the industry as a whole.” Ashley notes you also need to be careful with your online promotion: “CBD is currently an unapproved pharmaceutical and supplement with Google Ads, and you’ll find the same ad policy with social media platforms like Twitter, Facebook and Instagram.”

It seems likely that the real future of the UK CBD industry is in dedicated CBD oils and capsules rather than CBD being added to food products (commonly known as CBD edibles). Paul McCourt, founder and CEO of CBD producer Celtic Wind Crops, points out that “CBD in its oil form compared to an edible form is at least 50% more absorbent, as CBD edibles have to go through the digestive system.” He also notes that CBD gummy bears are particularly problematic as they are marketed and appeal to children, and advocates “a daily limit when it comes to the serving of CBD edibles”. Others in the industry take a more moderate view, with Brett Horth, CEO of Green Stem CBD and Canna Creations stating that CBD edibles “are a valid method of consuming CBD and a popular one with consumers”. However, the CMC’s report into the UK market found that: “Over 70% of UK consumers are purchasing tinctures/oils or capsules, suggesting a desire to use products systematically and at higher ‘therapeutic’ doses for CBD.” This therefore seems like the sensible option for a long-term business model rather than attempting to cash in on the current craze for CBD edibles, which bears all the hallmarks of a fad.

Today, launching a CBD company is relatively easy. Dozens of manufacturers are ready to provide finished goods to any entrepreneur with a logo and a label. Somebody with any background can get into the CBD business, and there are now more than two thousand CBD brands means that many novices have jumped in.

I was thrilled to see how much health and happiness it brought to their lives. It was incredibly fulfilling to use my expertise to create products from scratch and then see their impact. As word of mouth spread, I knew I had to leave my previous career behind and launch Green Roads.

Create proprietary formulations

Never in my life did I expect to become an entrepreneur. For more than 20 years, I worked as a licensed compounding pharmacist. But in 2013, everything changed. I learned about CBD when I was introduced to it by my friend and talented entrepreneur, Arby Barroso, who struggled with health issues. He thought CBD could help, so I started making simple CBD oils and topicals for Arby and my friends and family.

Still, if you’re serious about doing what’s best for your customer, I believe products should meet certain standards of quality. Here are a few quality control processes that represent the best practices of how a CBD company can make its products.

As an entrepreneur, your product is everything. Because of my background as a pharmacist, I knew we owed it to our customers to meet the high standards needed to get our facility for making CBD topicals certified as an OTC maker. That means the FDA has certified that our equipment and procedures meet the strict standards to make over-the-counter quality products. The truth is, this is rare in the CBD industry. It’s time-consuming and a challenge, but one we accepted gladly.