Industrial hemp contains less than 0.3% THC, and as such, it is considered legal under federal law to cultivate, harvest and process into finished products. Cannabis, on the other hand, contains more than 0.3% THC (often much higher levels) and remains federally illegal.
"I used to be a pro snowboarder … and I was always sore, my muscles were constantly in agonizing pain. I tried CBD, and it helped me tremendously," said Slovik. "Then, years later, cannabis … started coming to the forefront, and there was research and data backing up everything I felt on the mountain."
What is CBD?
Industry analyst BDS Analytics predicts the U.S. CBD market will reach $20 billion in sales by 2024. This would be a major surge from $1.9 billion in 2018 (a 49% annual growth rate).
Currently, the FDA is still devising regulations, leaving the CBD industry in a sort of gray area. So far, the federal agency has signaled that marketing CBD as having health benefits will not be tolerated. It has also initiated a crackdown against CBD-infused foods and beverages in some instances.
Further complicating the regulatory landscape is the 2017 approval of the CBD-based pharmaceutical Epidolex, an epilepsy medication that was approved by the FDA. Since CBD is a main ingredient in an FDA-approved drug, using it in food products without FDA approval could be illegal. Clearer guidance is sorely needed for CBD businesses to operate in compliance with federal regulations.
These days, at least 47 countries cultivate hemp for commercial or research purposes. The largest producers of hemp are currently USA, China, Canada, France and Colombia. Hemp acreage in North America and the European Union countries reached record levels in 2020, over 360,000 acres and about 135,000 acres respectively, which put global acreage at about 675,000 acres. China – the world’s largest hemp fiber and seed producer – planted more than 160,000 acres of hemp.
FAS data also report hemp production in Columbia, Ecuador, Chile, Iran, Japan, South and North Korea, Pakistan, Russia, Syria, and Turkey. Other countries with active hemp grower and/or consumer markets are New Zealand, India, Egypt, South Africa, Thailand, Malawi, and Uruguay.
According to a new report Grand View Research, the global hemp market size was estimated at about $5.33 billion in 2020 up from $4.71 billion in 2019 and is projected to grow at a compound annual growth rate of 16% to $15.26 billion by 2027.
We offer “70% ready to go” professional business plan templates, including pro forma financials and projections to help you know how much money it will cost to start your business and how much money you can make by starting and operating your 100% legally compliant hemp/CBD business.
And you can be part of that revenue pool too if you launch your online CBD business today!
Arguably, the most important step of your ecommerce operations is finding a reliable CBD supplier. There are a few reasons for that.
For example, 90% of Etsy shoppers said that product image quality is a purchase trigger for them.
2. Have patience.
CBD is an interesting product to trade. On one hand, you can make a genuine difference by supplying your customers with life-improving goods. On the other, you also need to constantly educate the general public (along with some B2B partners and other stakeholders) about your products’ actual benefits, their legality status and lack of connection with THC-dominant marijuana.
What you can do though is reference actual medical research done around CBD usage. Also, you can leverage the voice of customer data — public/private reviews, first-hand accounts/stories, general feedback — in your product listings.
You can also learn more about business plan writing for ecommerce from our previous guide!
When it comes to CBD marketing , FDA does not allow businesses to suggest that any of their CBD products can “diagnose,” “cure,” “treat,” or “prevent” any type of medical condition. Even if it’s tempting, don’t go making any big claims.